How Google Might Differentiate Between Trust and Authority
A very insightful thread at WebmasterWorld discusses how Google might distinguish trust and authority notions and how they might influence the algorithm.
In a very summarized manner, the discussion resolves into the following:
| Trust | Authority | |
| Is based on… | A hand picked "seed list" of trusted domains" (see also "Trustrank") | Overall quantity and quality of inbound external links |
| Role in the algorithm | Protects you from "Google-bowling" campaign against your domain | Matters for rankings |
| Influence | Query-independent factor | Query- and topic-dependent factor |
| Attributed to | Domain | A page |
Read Original Post Here
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