All Twitter benefits and (potential) spheres of usage are yet to be explored. However it is great to see some of huge companies already taking advantage of the tool:

• To update customers of the company deals and coupon codes:

1. Dell has created a number of Twitter profiles, each meant for different types of deals (e.g. DellOutlet posts recent refurbished Dell computer offers).

2. Starbucks posts new offers and also participates in threaded discussions of these offers with their Twitter-followers.

• To offer an alternative customer support option:

3. JetBlue offers Twitter-based customer service (notice, they even provide the customer support employee’s name currently on duty).

4. ComCast offers a friendly Twitter customer support; what I personally like about their profile is the real person photo instead of the company logo.

5. TheHomeDepot “moonlights on Twitter to help their customers.”
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This entry was posted on Friday, October 10th, 2008 at 3:04 pm and is filed under SEM, Search News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.