Last week, it was the Association of National Advertisers who expressed their opposition against the search ad deal between Google and Yahoo which is slated to commence next month. This time, as an opening salvo to what could be a pressured-filled week for both Google and Yahoo, the said ad deal has again gained a new fiend - the World Association of Newspapers, a group of around 18,000 newspapers worldwide.

In its communique on the proposed Google-Yahoo deal, WAN said that the said ad deal would greatly affect the ad revenue that both Google and Yahoo are bringing to newpspers. (more…)

Read Original Post Here

This entry was posted on Monday, September 15th, 2008 at 9:01 pm and is filed under SEM, Search News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.