Google has announced that AdWords is no longer a requirement for Website Optimizer. In fact, you can now go to google.com/websiteoptimizer and register for free to use Website Optimizer, even if you do not have an AdWords account.

Now, you can use Website Optimizer to not just A/B test your AdWords landing pages, but also test your Yahoo landing pages, your banner landing pages, and different elements throughout your web site to improve conversions and desired actions from your users.

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This entry was posted on Monday, April 21st, 2008 at 8:34 pm and is filed under SEM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.