SearchCap: The Day In Search, March 11, 2008
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- Google: It’s
Official, We Own DoubleClick
With the EU’s blessing, Google has finally acquired DoubleClick after nearly a
year in trying. Google has blogged that the acquisition has been completed,
with CEO Eric Schmidt saying: Integration work can now begin, with detailed
plans to come There may be a "reduction in headcount" as Google… - EU Approves
Google-DoubleClick Acquisition
The European Commission has approved the Google acquisition of DoubleClick
valued at $3.1 billion. The EU started their investigation in November 2007. The
commission found that the "transaction would be unlikely to have harmful effects
on consumers, either in ad serving or in intermediation in online advertising
markets."… - Google Expects To
Be "Very Significant" In Display Ad Segment
Display advertising currently represents about 32 percent of total US online
advertising according to the IAB. That’s roughly $6.7 billion. Google already
dominates the roughly $8.5 billion US search market. But Google’s Tim Armstrong
told the Bear Stearns Media Conference in Palm Beach, Florida yesterday that
Google expects, in the… - Search Biz:
DoubleClick To See Layoffs? Walmart Drops The "Google PC" & More
Today in Search Biz: Those Linux-based "Google PCs" didn’t sell like hotcakes,
says Walmart. Yahoo gets a small paid search distribution deal with LiveDeal.
The fight for IAC continues, DoubleClick may see layoffs after Google takes
over, and Yahoo’s old CEO might be partnering with a Steven Spielberg-backed
network… - Optimize Local
Events With hCalendar Microformat
I’ve run across a number of local business sites which offer event calendars of
some sort, and many of these companies may not be aware that they can and should
add hCalendar Microformat to their pages to further optimize them for both
search and user-experience. I’ve previously recommended hCard… - Judge Denies
Punitive Damages In Viacom Vs. YouTube Case
Viacom Denied Punitive Damages In YouTube Suit from the Silicon Valley Insider
reports a US District Court has denied Viacom’s request for punitive damages
against Google over the YouTube copyright claims. Judge Louis Stanton said
"common-law punitive damages cannot be recovered under the Copyright Act," and
denied Viacom’s action against… - Search
Illustrated: The Anatomy Of Successful Paid Search Ads
Although occasionally used on its own, paid search can be a great complement to
an organic optimization strategy. Research has shown that having a presence in
both natural and paid results increases the overall likelihood of receiving a
click. This week’s infographic breaks down some of the main ways… - 10 Tips For A More
Effective Paid Search Campaign
Chances are if you’re reading this you’re either running a cost-per-click (CPC)
advertising campaign or are considering it. So you probably know that CPC
advertising involves selecting a set of keywords and writing an ad to appear
when someone searches for that keyword in the major search engines. And… - SMX Social Media
Long Beach - Early Bird Expiring
Marketing on social media sites. What works. What doesn’t. That’s what you’ll
learn and SMX Social Media. And time is almost up to get a great rate on your
ticket for SMX Social Media in Long Beach, CA, April 22-23. Register today to
lock in the incredible early bird rate…
Search News From Around The Web:
Applications & Portal Features
-
Google Announces 2008 Developer Events, Google -
How to back up your Gmail on Linux in four easy steps, Matt Cutts
Link Building
-
10 Good Links You Can Get in the Next 50 Minutes, Link Building Best
Practices - 65% of SEOs
Prefer Old & Aged Links Over Fresh & New Links, Search Engine Roundtable -
Give A Warm Reception to Receptional Tool, The Link Spiel
Local, Maps & Mobile
-
Chunghwa May Sell Chinese Google Phone, PC World -
MyVox Lets You Add Voice Notes to Google Maps, RockYou Widgets And More,
TechCrunch
Paid Search & Contextual
-
Reminder: Website Optimizer Online Seminar Tomorrow, Inside AdWords -
Do you have a problem with Google Adsense showing PSAs?, JenSense -
adCenter Analytics - How To Run Basic Traffic History Reports, adCenter
Blog - Eliot Spitzer, Pay to
Play, ClickZ - Google
Promoting Content Network To AdWords Advertisers, Search Engine Roundtable -
Paid Search Briefing - March 2008 | Research, E-consultancy.com -
Save Time in AdWords - Copy Your Campaign Settings, PPC Hero
Searching
Ask.com Scales Back to Target Its Core Customers, Info Today- PeekYou: Openly
edited people search, Pandia -
Searchme: A New Visual Search Engine, AllThingsD
SEM Industry
-
SMX West 2008: Chloe Spencer WebProNews Videos, WebProNews -
Get Naked with Matt McGowan (Incisive Media, VP of Marketing), Compete -
Spying on Google: What is Spam? What is Relevant? Read This to Find Out,
SEO Book - New
AdSenseAdvisor Comes to WebmasterWorld, Search Engine Roundtable -
SearchFest 2008 is in the books, Small Business SEM
SEO & SEM
- Creating
Synergy in Your SEO Efforts, Search Engine Watch - Google
red cards Privila for gaming search engine, The Register - MSNBot Again
Failing Reverse DNS Test, Search Engine Roundtable - Online
Reputation Management Requires Cabinet War Rooms, Search Engine Watch -
Google Sitelinks Using Traffic Stats?, Google Operating System -
Webmaster Tools keeps your "messages waiting", Official Google Webmaster
Central Blog
Social Media
- Authoritative Social
Media Content, Stone Temple -
From the Quick Hits Dept.: Transferring Feeds Between Accounts, FeedBurner
Blog
Like Twitter, Chatterous offers instant chat, SeattlePi- Sociable update,
Joost de Valk’s SEO Blog
SXSW Mark Zuckerberg Keynote, Techipedia
Video, Music & Image Search
-
Hulu Launches with Warner, Lionsgate, NewTeeVee -
What Does YouTube Have Up Its Sleeve? Guess Right, And Win An iPod Shuffle,
TechCrunch
Other Items
Recent Hot Items From Sphinn, Our Social
News Sharing Site:
- The Bizarre Economy of Links -
Rand Fishkin’s Portland SEMpdx Keynote - Plural or Singular search terms?
- Understanding Consumer Behavior in
Digital Space - Will Trade Links For Sex
- How To Quickly Check Your Rankings
- The Credit Card Affiliate Site
Setup Toolbox: 70+ Essential Tools - Think Twitter Sucks? Youâ’re
Wrong, Here’s Why. - Slow Down Nosy SEO’s and Snooping
Competitors - W3C Code Validation is NOT
Important in Search Engine Ranking? - How to Think Like an SEO Expert
- Help Rand Fishkin Join the
MACerati - SEO Isn’t Just For The Big Boys
- How I’d Promote My Blog If I Were
Starting Out Again - Insurance.com cease and desist
- Alls fair in love and SEO - Do You
Need to Be B*tch Slapped? - Voting Clubs: The Dark Side of the
Force - The Social Art of Creating Titles
- Twitter As a Traffic Generator :
Set Up a TwitterFeed - Dr. Phil Would Tell You That
Stubborness Won’t Get You Higher Rankings - Using Digg to Get TV, Newspaper,
Radio, and Magazine Mentions
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